Museums, foundations, publishers, festivals, archives, theatres and cultural institutions
Visual identity, editorial design and communication, alongside websites, digital catalogues, archives and visitor applications. We give form to what cultural institutions preserve, produce and communicate.
We design identities, communication and digital systems for cultural organisations.
Dinamo works with museums, foundations, publishers, festivals, archives, theatres and other cultural organisations. We work across the different ways an institution presents itself: from visual identity and editorial design to communication, websites, digital archives and applications.
When a project requires bespoke software, we design, develop and maintain it over time. The starting point remains the same: giving clear form to cultural heritage, knowledge and ideas so that they can be understood, accessed and shared.
We understand the constraints of organisations working with fixed-term funding, public accountability and institutional requirements. We design systems and identities intended to remain useful beyond the life of an individual project.
Six service areas for cultural organisations
Visual identity and brand systems
Identity strategy for institutions, festivals and exhibitions · logos and visual marks · typography, colour and grids · visual systems across print, digital and exhibition design · brand guidelines and templates.
Editorial design and publishing
Design of books, catalogues and editorial series · typography and layout · production and liaison with printers · digital editions · exhibition and gallery materials.
Editorial websites and platforms
Component-based architectures · custom CMS solutions · magazines, programmes and seasonal content · event and calendar management · multilingual architecture · editorial workflows managed in-house.
Digital catalogues and archives
Data models built around collections and holdings · records for works, authors and documents · subject-specific taxonomies · search, filtering and relationships between records · open access and persistent citation.
Visitor apps and in-gallery interpretation
Visitor journeys and in-depth content · multilingual experiences · in-gallery content connected to central content systems · interpretation and accessibility · content managed directly by the institution.
Communication, campaigns and content production
Content strategy and editorial production · campaigns for exhibitions, seasons and festivals · social media and media relations · photography, video and audio content · ongoing editorial support.
Multiple voices, one institutional identity
Exhibitions, collections, programmes and departments each have their own voice and priorities. Over time, coherence can begin to erode. We design editorial governance, roles, permissions and guidelines that allow different teams to publish independently while preserving the institution’s overall identity.
Six problems cultural institutions bring to the agency, and that we know how to tackle.