Antonio Lupi

antoniolupi has designed and produced taps, baths, showers, basins and bathroom furniture systems since 1950. It is based in Stabbia, in the province of Florence, and works with designers including Carlo Colombo, Domenico De Palo, Daniel Debiasi and Federico Sandri, Gabriele and Oscar Buratti. Its audience is made of architects, interior designers and high-end residential clients, in Italy and on the international architect and contract markets.

We have worked with antoniolupi on the digital side for over ten years. In that time we have built an ecosystem that goes beyond the website: the site itself, the MyAL restricted area for professionals, a product configurator and a desktop application for the sales network. A system that has grown with the brand, across several generations of web technology.

It is a long-running collaboration, touching the three levels of our work: identity, development and relations. The fixed point has stayed the same from the start: antoniolupi's digital product has to look like antoniolupi before it looks like a website.