Project
"The university with the right numbers": the campaign in which the University of Siena sets out the right measure of an excellent university.
The university with the right numbers: UniSi campaign 2023/2024
- Client
- University of Siena
- Year
- 2023
For the second year running, Dinamo worked with the University of Siena on a campaign to increase traffic to the student guidance portal and support enrolment. Together with LCD Studio we designed the visual outputs.
The rollout combined an organic editorial plan, three months on the social channels, with a three-phase Meta advertising campaign.
University of Siena: the university with the right numbers
The campaign turns on the idea that UniSi is "the university with the right numbers", in the sense of the Greek katà métron, the right measure. A mid-sized university in a small city rich in history, the point of balance for anyone looking for excellence without giving up direct contact with their teachers. Three figures tell the story: 1:10 the staff to student ratio, 8.1% the share of international students, 20 minutes to cross the historic centre.
The rollout moved along two tracks. Three months of organic presence on Facebook, Instagram, X and LinkedIn, with an editorial plan built on the levers identified: liveability and sustainability, teaching and careers, international environment. In parallel, Meta advertising with a three-phase Goldfish architecture, to move the audience from cold to warm.
