Project
For Sciccherie, a restaurant and wine bar in Rome, a complete identity project. Mark, voice, front-of-house materials, space, digital and opening campaign, built with Mimmo Manes.
Sciccherie: identity and launch of a restaurant in Rome
- Area
- Identity
- Credits
- Mimmo Manes (canefantasma)
- Main link
- Instagram page
Sciccherie is a restaurant and wine bar in via Metauro in Rome. The name comes from Roman dialect: a sciccheria is a good thing, the small everyday luxury. The identity project, by Mimmo Manes, accompanied the place from the idea to the opening.
The mark is a compressed, vertical logotype, red on white. Beneath it, a line that declares everything: Only good things. The motto stretches into a circular phrase, of food and good wine, which are the poetry of life, and contracts into an exclamation, Let's Scic. From this core come all the materials. Cards and loyalty cards, a concertina menu with a cloth cover, bill holders, wine labels, bags and wrapping paper, windows, signs, posters.
The launch set the identity in motion, with two animations made of letters falling and turning, the social channels, stickers, a temporary web page and a newsletter for the opening.
