Project
"Open your mind to the future": the campaign speaks to people deciding whether to enrol at the University of Siena.
Open your mind to the future: UniSi campaign 2024
- Client
- University of Siena
- Year
- 2024
For the third year running, Dinamo worked with the University of Siena on building the communication campaign for the new enrolment cycle. The 2024/2025 campaign, produced with LCD, was launched on 27 June 2024 by the Rector Roberto Di Pietra.
The starting point is the audience: young people deciding for the first time, independently and knowingly, about their own life. Crossed by conflicting messages, many of them wonder whether university is really the best choice. The campaign answers that hesitation with an encouragement and an invitation not to be swayed.
"Open your mind to the future": the slogan with which the University of Siena speaks to people deciding whether to enrol. Behind it, a four-month narrative plan and a media mix running from social to television spots, for the 2024/2025 enrolment campaign.
"Open your mind to the future": the slogan with which the University of Siena speaks to people deciding whether to enrol
The message
"Open your mind to the future" is the slogan chosen together with UniSi. It looks in the eye those facing their first university choice and invites them to turn towards the future with energy and enthusiasm. A future to be built as equals, together with the community of academics and researchers gathered around the university, ready to welcome students and support them along the way.
The campaign, produced with LCD, invites future students to picture their own idea of the future and to take their rightful place at its centre. Opening up means opening the doors of imagination and possibility onto the scenario they truly want to bring about: an experience full of study, growth and relationships.
