Project
Tour dates, sixteen years of records, an audience that arrives in waves when a single comes out or a tour is announced. The official Brunori Sas website holds the archive and the urgency together.
Brunori Sas: the official website of an artist on tour
- Area
- Identity, Development
- Year
- 2025
- Main link
- Go to the website
Brunori Sas is one of the most followed artists in Italian music. An official website, for an artist like this, is not there to make him known. It is there to convert attention that already exists, and that arrives concentrated into a few moments of the year: the release of a record, an appearance at Sanremo, the announcement of a tour, the opening of ticket sales.
In 2025 Picicca commissioned Dinamo to design and develop brunorisas.it, built around that logic.
An artist's web traffic arrives in waves, and the site has to be ready when the wave comes.
An artist's official website cannot be only a shop window. It is also the point where a piece of news becomes an action for the user: when a single comes out and is played, when a tour is announced and a ticket is bought. Traffic to an artist's site is not constant, it arrives in peaks.
brunorisas.it is built around that double nature. On one side the current tour, with its dates and the point of purchase for each. On the other the archive, a discography covering more than fifteen years of a career across several labels.
The dates are the first thing you see, because they are what expires. The discography sits below, available to browse, with the albums and singles, the years and the labels. In between, the videos with the audio you can switch on, the links to the streaming platforms, the shop, and the management and press contacts.
One tour ends and another begins. The site is designed to take the next announcement without being rebuilt from scratch.