Project
booq is a speculative branding project by Mimmo Manes (aka canefantasma), made in 2018.
Booq: speculative brand design
- Area
- Identity
- Year
- 2018
- Credits
- Mimmo Manes (canefantasma)
- Main link
- Go to the canefantasma website
Booq is not a company and sells nothing. It is an invented brand for thinking about brands, and about the promises everyone repeats: being human, close, empathetic. The central mark is an ambigram logo, reading the same way up and upside down. With the tools of brand design, booq calls brand design itself into question.
